The real political Super Bowl commercial

April 20, 2010

Like many of you, I had not seen even a preview of the much-discussed Pam Tebow/Focus on the Family spot. And honestly, by the time it rolled around I didn’t much care. In fact, I cared so little I missed the thing and didn’t even care that I missed it. I missed it because I was over at the neighbors’ house, and to my perplexment discovered they don’t own a television. Just my luck. I went back to my house and tuned in to the Super Bowl with eight minutes and change left in the first quarter, and Indy up 3-0.

I did manage to see the Tebow spot later, as there were myriad links on various web sites pointing thereto. However, even though I disagree with just about everything Focus on the Family stands for, I have to admit that when Dr. Dobson said it was a big nothing, and people were making a big deal about it, he was right. Here’s the commercial you should be concerned about: http://www.youtube.com/watch?v=Wq58zS4_jvM

For those who don’t feel like clicking the link, this is the “Green Police” spot created for the Audi A3 TDI, putatively an environment-preserving vehicle. The part that set me off, if you’ve been following my posts, is the scene where the homeowner is carted off in handcuffs for the unforgiveable sin against humanity, the horror, of installing incandescent light bulbs in his home’s light fixtures.

California, as you know from hanging out at Shut Your Everloving Piehole Central, has already tried the stunt of banning incandescent lightbulbs, albeit with a five-year phase-in (https://shutyoureverlovingpiehole.wordpress.com/2009/09/29/just-because-its-good-for-you/). In 2012—not that far away—you could be looking at an extended stay in the Graybar Hotel, or at least being fined hundreds if not thousands, for simply lighting a room in your home with a good old Tom Edison light bulb. But that’s not the only place you can find incandescents. Christmas tree lights? Car headlamps and taillamps? Warming bulbs on a cafeteria steam table, for crap’s sake? All illegal.

The worst part, besides the possibility of such an Orwellian scenario being frightfully close to fruition, is that us changing lightbulbs isn’t going to make a shit bit of difference as long as other countries keep belching smoke into the air from their industrial output.

As well, the poetic justice of a German car company running an ad for such a pure expression of fascism is not lost on me. How about you?

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One Response to “The real political Super Bowl commercial”

  1. Yo' friend Tina said

    Beth:

    I was under the impression that this lightbulb thing was national, not just California. I’m something of a treehugger myself, but I agree with you this is just plain stupid; in the same way it is stupid to put us all through that song and dance at the airport while the terrorists are off plotting and planning on the internet. In a previous post on why you don’t use Facebook, you mentioned that if “everyone is doing it” that is pretty much enough to make you say “no thanks.” I feel much the same about the long arm of the law putting a gun to my head about the environment; I’m not too interested in complying in that situation even though I’m normally sympathetic to the environmental cause.

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